Ask Yourself …
December 3, 2006
What do you want in a website? When you decide to take the plunge, first of all you will need to think of your purpose of being on-line. Good web presence takes time to build and maintain.
If it a status thing, “Hey why don’t you check out my website!” then perhaps your advertising dollars are better spent elsewhere, unless of course, you have money to burn. If that is your reason, hey, I can still design one for you. Here are some things to consider, before you meet with the designer.
What do you want to accomplish? Some websites are educational, with an emphasis on relaying information and sharing it. It may also be a reference resource, or a non-profit organization. Perhaps you need a donation button.
Or if you are showcasing your talents you may need something slick and simple. Many artists use a website simply as an online portfolio, or a resume if you will for the galleries. If you are a self-representing artist, you will most probably need to set up an e-commerce system, where people can buy your art direct.
You may have a special interest in a particular topic, which you want to share, and connect with people who share a common interest. Writing websites are one example.
Perhaps you have a product to sell which you want to market whether it be to a niche market or a diverse audience. What better way to gain exposure for your business?
Consider your target audience, once you have decided on your goals. Then you have to get your name out there. What is it worth to you to have an internet presence? How much are you willing to spend, and what are you expecting as a return for your investment?
Drawing people to your site, having them make return visits is an indication your web presence is growing. Regardless of your goals you must represent yourself in an optimum manner.
